Case studies

Four engagements, described accurately

Most sites in this category show a wall of logos and no detail. We would rather publish a small number of real engagements with the limits stated, including what each one did not achieve.

The short answer

We publish four engagements. A national B2B expert with fifteen-plus years of experience went from effectively no digital presence to roughly a thousand organic LinkedIn followers in three months, with inbound conversations beginning. An independent jeweller whose sales were entirely local now gets regular online orders within her region, appears in search, and has earned an independent editorial feature. A manufacturing operations leader who had built software for small shops and had no public presence at all passed 100,000 platform-reported views over the engagement and was presenting product demos at industry conferences. The fourth is different in kind: heatpumpmath.com is search work on a named client site, where the differentiator is a live pipeline pulling energy prices from a U.S. government API across 51 states, a published methodology, and a corrections log that cut the site’s own headline finding from nineteen states to four. The first three clients are anonymized because naming them is their decision; heatpumpmath gave permission. No case includes revenue figures, because we do not have verified ones and will not estimate. Four engagements is a small sample and we are not presenting it as more than that.

A B2B sales leader with no footprint

Fifteen-plus years of expertise, invisible outside his own network. An hour of voice notes a week became video, carousels and long-form across several platforms. Roughly 1,000 organic followers in three months, and inbound starting.

An independent jeweller, local only

All sales local, almost nothing online. Website, SEO, Google Business Profile, directed and edited video, weekly reporting, and an earned editorial feature. Now found in search, selling online across the region.

A manufacturing software founder, invisible

A decade running shop floors and a product built from it, with no public presence at all. Articles, ghostwritten posts, AI avatar video across five platforms, conference demos and PR. More than 100,000 platform-reported views.

heatpumpmath.com, an SEO build on live data

A consumer calculator in a category where every competitor runs on national averages. Energy prices pulled from the EIA API across 51 states, four assumptions printed, and a corrections log that made the site’s own headline finding weaker. A named client, published with permission.

Why these four, deliberately

They have almost nothing in common as businesses. One sells expertise to companies, one sells software to practitioners, one sells jewellery to people who walk in, and one answers a technical question for homeowners who will never buy anything from it. Three built an audience. The fourth built findability, and did it on data rather than on personality.

That contrast is the point. The claim this site makes is that being findable and verifiable works across professions rather than only in categories where attention is already the product. Four cases is not proof of that. It is what we have, so it is what we show, with the limits on each one stated on its own page.

What all four have in common

Stated on every case

No revenue attribution. We do not have verified figures and will not estimate them.
No Wikipedia and no knowledge panel. Neither was attempted on any of these, because neither would be appropriate this early.
Early results. These are months old, and this is work that compounds over years.
Anonymized at the client’s discretion rather than ours. heatpumpmath.com is named because they agreed to it.
No traffic or ranking figures on the SEO case, because we have not published any. It is a case study about method, and every claim in it can be checked on the live site.

Which of these sounds like you?

Deep expertise nobody outside your network can see, a local business that word of mouth has taken as far as it can, or a site sitting on data nobody has published. The first call works out which problem you actually have.

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